Fractional Product Management

Your technology
should be driving
revenue.

Product leadership for companies that need a product brain in their corner — strategy, roadmap, and execution, without the full-time hire.

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$1M+
Annual savings delivered
1,700
Hours saved via automation
10+
Years in product leadership
6 yrs
Marketplace & CRM platforms
How I Help

The product leadership your company needs — without the overhead.

Startups and scaling companies often struggle with managing product development, balancing priorities, and keeping projects on track. As a Fractional Product Leader, I provide the leadership, structure, and expertise you need — without the overhead of a full-time hire.

01

Fractional Product Leadership

Embedded PM leadership for your team — owning the roadmap, aligning stakeholders, and driving execution without a full-time hire.

02

Salesforce Implementation & Growth

Custom Salesforce builds, data model redesigns, and automation that turn your CRM from a liability into a revenue engine.

03

Agile Process Setup & Maturity

Scrum, SAFe, or hybrid — I build the ceremonies, cadences, and team norms that make your engineering team deliver with confidence.

04

Roadmap & Strategy Execution

Outcome-based roadmaps tied to business metrics, not feature lists. Quarterly planning that leadership and engineering both trust.

05

AI & Automation

Identify and implement AI features and workflow automations that save real time and reduce manual cost — with ROI you can measure.

06

Product Hiring Support

Define the role, build the hiring process, assess candidates, and onboard your first full-time PM — so you hire right the first time.

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Proof of Work

Results that speak for themselves.

I don't advise from a distance. I embed, execute, and leave every team better than I found them — with measurable outcomes to show for it.

$1M+
Annual savings from a custom Salesforce territory management tool — replacing a manual, people-heavy process with a system that runs itself.
1,700 hrs
Saved annually at ADP by redesigning the Salesforce data model to auto-assign Account Team Members — $100K+ in direct cost savings.
6 yrs
As Product Leader at Cox Automotive — owning the roadmap for digital auction and inventory marketplace products across a SAFe release train.
10+ yrs
Leading product across CRM, marketplace, and automation platforms — at companies like ADP and Cox Automotive with cross-functional teams of 50+.

Ready to get started? Book a free 30-minute call.

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Services

What I do —
and how I do it.

Every engagement is scoped to your specific situation. No retainers you didn't need. No deliverables for deliverables' sake. Just senior product leadership applied where it matters most.

Tier 1

Strategic Advisor

Senior product thinking on demand — without committing to a full embedded engagement. You get structured strategy sessions, async access, and a monthly review of your roadmap or backlog with written recommendations you can act on immediately.

2 x 60-minute strategy sessions per month
Async Slack or email access (48hr response)
Monthly roadmap or backlog review
Written prioritization recommendations
Access to frameworks and templates
Ideal for

Seed-stage founders still running product themselves, teams with a junior PM who needs a senior sounding board, or companies preparing for their next funding round.

Tier 2 · Most Popular

Fractional PM

Embedded product leadership — attending sprints, owning the roadmap, writing stories, and aligning stakeholders. I take full ownership of the product function and deliver a monthly executive readout so leadership always knows where things stand.

Weekly sprint or standup attendance
Roadmap ownership and quarterly planning
Story writing, backlog grooming, and refinement
Stakeholder alignment and cross-functional coordination
Discovery, UAT coordination, and release support
Monthly executive readout
Async access with 24hr response
Ideal for

Series A–B companies with 1–5 engineers who need PM leadership, founders ready to step out of day-to-day product decisions, and teams needing dedicated Salesforce product ownership.

Tier 3

Project Engagement

Fixed-scope, fixed-price delivery for a defined product challenge. A clear start, a clear finish, and a clear deliverable — scoped to your specific need and priced accordingly. Project engagements often convert to ongoing retainers once the output is seen.

Salesforce product audit with prioritized roadmap
90-day outcome-based roadmap build
Agile process setup from scratch (Scrum or SAFe)
PM hiring support — role definition through onboarding
Product + Salesforce integration mapping
AI & Claude Code implementation
Ideal for

Teams with a specific, time-bound product challenge who aren't ready for a retainer — or who want to start with a lower-commitment project to test the fit.

Not sure which engagement is right for you?

Let's Talk — It's Free
Free · 3 Minutes

Is Your Salesforce
Ready to Scale?

7 questions. 3 minutes. Find out exactly where your Salesforce org stands — and where the biggest opportunities are hiding.

⏱ 3 minutes
✓ Instant score
✓ Personalized findings
Question 1 of 7 0%
Ownership & Strategy
Who currently owns your Salesforce product roadmap?
AWe have a dedicated Salesforce PM
BSales ops manages it reactively — mostly tickets and fixes
CThe founder or CEO makes most decisions
DNobody is really sure — it's unclear
Data Quality
How much do your sales reps trust the data in Salesforce?
ACompletely — they rely on it for every decision
BSomewhat — but they still double-check against spreadsheets
CNot much — data quality issues are common
DThey don't use it much at all
Automation
How much of your CRM workflow still runs on manual effort?
AMost processes are automated — very little manual work
BSome automation exists but major processes are still manual
CMost things are manual — automation is minimal
DAlmost everything is manual — nothing has been automated
Reporting
Can your CEO close the board deck using Salesforce reports alone?
AYes — our reports are accurate and leadership trusts them
BPartially — some reports are reliable, others need manual adjusting
CNo — reports are often pulled outside Salesforce into spreadsheets
DWe don't really use Salesforce for executive reporting
Technical Debt
How would you describe your Salesforce org's technical health?
AClean — well-documented, minimal unused fields or flows
BManageable — some debt but not blocking us
CMessy — lots of unused fields, conflicting workflows, unclear ownership
DWe honestly don't know — nobody has done a full audit
AI & Innovation
Is your team actively using AI or modern automation inside Salesforce?
AYes — we've implemented AI features and see clear ROI
BWe've explored it but nothing is live yet
CIt's on our roadmap but hasn't been prioritized
DWe haven't thought about it seriously
Product Discipline
How would you describe your current product development process?
AStrong — we run structured sprints with clear priorities and outcomes
BDeveloping — we have process but it's inconsistent
CReactive — we build what's loudest, not what's most important
DAd hoc — there isn't really a defined process yet
—
Salesforce Readiness Score
—
—
Score by area
Key findings

Want a free expert review of your results?

Book a 30-minute call and I'll walk through your specific situation and what I'd prioritize first.

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Free · 3 Minutes

Is Your Business
Ready for AI?

7 questions. 3 minutes. Find out if AI implementation is the right fit — and where you'd see results first.

⏱ 3 minutes
✓ Instant results
✓ Personalized findings
Question 1 of 7 0%
Daily Operations
How much written communication does your team produce each week?
AA lot — customer emails, proposals, and follow-ups fill our days
BA moderate amount — regular reporting and customer communication
CSome — mostly internal messages and occasional documents
DVery little — most of our work is operational or hands-on
Workflow Patterns
How much of your team's work follows the same pattern week over week?
AMost of it — we do the same types of work repeatedly with minor variations
BAbout half — consistent patterns with meaningful variation
CSome — patterns exist but each situation requires enough judgment to feel different
DVery little — almost every situation is unique
Document Creation
How long does it take your team to create a proposal, report, or key document?
AMultiple hours — it's a significant time investment every time
B30–60 minutes — manageable but it adds up across the week
CUnder 30 minutes — we have templates that keep it efficient
DWe don't create many documents like this
Repetitive Questions
How often does your team answer the same questions — from customers or internally?
ADaily — it's one of our biggest time drains
BWeekly — there are recurring questions we handle regularly
COccasionally — it happens but isn't a major issue
DRarely — our questions are mostly unique to each situation
Tool Adoption
When your team adopts a new software tool, what usually happens?
AFast adoption — most people are using it within a week
BTakes a few weeks — with proper training, it sticks
CHit or miss — some people use it, others don't
DIt usually fails — past tool rollouts haven't worked
Internal Champion
Do you have someone on your team who could own a new AI implementation?
AYes — I know exactly who, and they're already interested
BProbably — I'd need to identify and prepare the right person
CMaybe — I'd need to convince someone to take it on
DNo — there's no obvious internal candidate
Scale & Volume
How many customers or prospects does your team actively communicate with each week?
A50 or more — high volume of ongoing interactions
B20–50 — a steady stream of customer communication
C5–20 — moderate, mostly relationship-based
DFewer than 5 — very focused, high-touch interactions
—
AI Readiness Score
—
—
Score by area
Key findings

Want to talk through your results?

Book a free 30-minute call. I'll walk through your specific situation and what I'd implement first.

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Get in Touch

Let's talk about what you're building.

Whether you have a specific engagement in mind or just want to think through your options — reach out. The first conversation is always free and always useful.

Location
Remote · Available Nationwide
Response time
Within 24 hours
Ready to get started?

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No pitch. No pressure. Just a focused conversation about your product challenges and whether fractional PM support is the right fit.

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